Digital Relevance

Digital Relevance
Author: A. Albee
Publisher: Springer
Total Pages: 231
Release: 2018-11-02
Genre: Business & Economics
ISBN: 1137452811

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Digital Relevance teaches readers the knowledge, strategies, and skills need to create content, instantly engage customers, and compel them to action by sharing ideas so seamlessly matched to each audience's context that they can't help but take next steps toward purchase.


Digital Relevance
Language: en
Pages: 231
Authors: A. Albee
Categories: Business & Economics
Type: BOOK - Published: 2018-11-02 - Publisher: Springer

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Digital Relevance teaches readers the knowledge, strategies, and skills need to create content, instantly engage customers, and compel them to action by sharing
Beyond Digital: A Brand Approach for more Relevance
Language: en
Pages: 197
Authors: Kai Platschke
Categories: Business & Economics
Type: BOOK - Published: 2017-09-12 - Publisher: Haufe-Lexware

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Brands primarily have to develop a relevant relationship with people - independent of online or offline channels and short-lived marketing trends. With the Rele
Designed for Digital
Language: en
Pages: 205
Authors: Jeanne W. Ross
Categories: Business & Economics
Type: BOOK - Published: 2021-09-21 - Publisher: MIT Press

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One of Forbes's Top Ten Technology Books of the Year How to redesign ‘big, old’ companies for digital success—featuring a survey of 300+ business leaders
EMarketing Strategies for the Complex Sale
Language: en
Pages: 274
Authors: Ardath Albee
Categories: Business & Economics
Type: BOOK - Published: 2010 - Publisher: McGraw Hill Professional

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For the complex sale to succeed, marketing managers need authentic and value-based ways to engage the prospect. This book reveals proven methods for using relev
Beyond Digital
Language: en
Pages: 142
Authors: Paul Leinwand
Categories: Business & Economics
Type: BOOK - Published: 2022-01-04 - Publisher: Harvard Business Press

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Two world-renowned strategists detail the seven leadership imperatives for transforming companies in the new digital era. Digital transformation is critical. Bu