Digital Transformation And Innovation In Tourism Events
Download Digital Transformation And Innovation In Tourism Events full books in PDF, epub, and Kindle. Read online free Digital Transformation And Innovation In Tourism Events ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Digital Transformation and Innovation in Tourism Events
Author | : Azizul Hassan |
Publisher | : Taylor & Francis |
Total Pages | : 244 |
Release | : 2022-06-15 |
Genre | : Business & Economics |
ISBN | : 1000596613 |
Download Digital Transformation and Innovation in Tourism Events Book in PDF, Epub and Kindle
The pandemic has accelerated the digital transformation in tourism and there has been a surge in new, innovative digital initiatives to help tourism businesses. This book provides a comprehensive treatment of the nature of tourism, events and practices in the digital context. The book looks at how technology has transformed tourism in destination branding, marketing, content marketing, sustainable tourism development and tourism events. It examines the impact of digital transformation on emotions, experiences, information technology tools and marketing techniques. The book will be a useful reference to those researching on tourism, culture, hospitality and marketing and as well as destination planners, managers of tourism destination marketing organizations, regulators, standards and certification bodies, local tourism board authorities and policy makers.
Digital Transformation and Innovation in Tourism Events Related Books
Pages: 244
Pages: 319
Pages: 187
Pages: 161
Pages: 582