Direct And Database Marketing
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Direct and Database Marketing
| Author | : Graeme McCorkell |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 320 |
| Release | : 1997 |
| Genre | : Database marketing |
| ISBN | : 9780749419608 |
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Through examples and case studies, this book demonstrates how to adopt the methods, technology and techniques pioneered in direct marketing and apply them in the broader context of integrated marketing.
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This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing.
