Direct Marketing Management
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Type: BOOK - Published: 1992 - Publisher: McGraw-Hill Companies
Jim Kobs is a respected leader in the field of direct marketing, a strategic thinker, an effective teacher/lecturer, an award-winning creative thinker, a noted
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Pages: 196
Type: BOOK - Published: 2013-04-01 - Publisher: Entrepreneur Press
Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this mark
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Pages: 356
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Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct mark
