Discovery And Creation
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Discovery Versus Creation Theory
Author | : Emilee Simmons |
Publisher | : |
Total Pages | : 0 |
Release | : 2022 |
Genre | : Entrepreneurship |
ISBN | : 9781071907153 |
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To understand where new venture opportunities come from, entrepreneurship scholars suggest that opportunities can either be discovered (discovery theory) or created (creation theory). This binary view of how opportunities are exploited in entrepreneurship has created decades of debate on discovery theory versus creation theory. In the following module, we'll explore all sides of the argument and showcase how either theory can be utilized in practice.