Diversity In European Marketing
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Diversity in European Marketing
Author | : Thomas Rudolph |
Publisher | : Springer Science & Business Media |
Total Pages | : 268 |
Release | : 2012-03-09 |
Genre | : Business & Economics |
ISBN | : 3834969761 |
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This case book offers a non-traditional issue-centered perspective to European marketing. Focusing on some of the key challenges faced by managers charged with developing pan-European marketing strategies, marketing problems are placed into the context of these challenges and capture the multiple facets and implications for European marketing in an integrative manner.
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Language: en
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The aim of this e-book is to portray the diversity of views existing on the complexity of marketing approaches in the enlarged European Union. Moreover, this e-