Does Having More Options Make Consumers Happy
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Does Having More Options Make Consumers Happy?
| Author | : Izey Victoria Odiase |
| Publisher | : |
| Total Pages | : 28 |
| Release | : 2020-08-12 |
| Genre | : |
| ISBN | : |
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This book is about two varying perspectives on the effectiveness and value of increased consumer choices. According to Malcolm Gladwell, more choices increases consumer happiness and satisfaction, but Barry Schwartz disagrees. We will analyze both perspectives and discuss the role of marketing professionals.
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