The Dollarization Discipline

The Dollarization Discipline
Author: Jeffrey J. Fox
Publisher: John Wiley & Sons
Total Pages: 274
Release: 2004-09-24
Genre: Business & Economics
ISBN: 0471694231

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How companies turn value-added into real profits The Dollarization Discipline shows organizations and marketers how to effectively communicate the economic value created by their products and services. Too often, when companies compete using conventional sales and marketing approaches, they force customers to make financial decisions (how much to spend), based on non-financial arguments (product features and benefits). On this playing field, the company that can show true financial advantage in real dollars and cents wins every time. This book offers a step-by-step strategy for doing just that. Every day, good companies suffer because they create value for customers but aren't able to keep their fair share. This is because most marketers can't fully explain the value customers get from their products, and the argument falls to the lowest common denominator-price. The solution is an approach to sales and marketing that goes beyond articulating features and benefits, but calculates the monetary value a customer receives from a product or service. This enables the seller to price the product as a true reflection of its value-and also let's the seller prove it to the customer! With real case studies and detailed, step-by-step guidance on effective dollarization, The Dollarization Discipline finally offers a practical, straightforward way for marketers and business leaders to prove the value of their "value-added." Jeffrey J. Fox (Gilford, New Hampshire) is the founder and President of Fox & Company, Inc., a marketing consulting firm. Fox is also the author of the bestsellers How to Become a CEO, How to Become a Rainmaker, and How to Become a Great Boss. Richard C. Gregory (Farmington, Connecticut) is a Senior Consultant with Fox & Company.


The Dollarization Discipline
Language: en
Pages: 274
Authors: Jeffrey J. Fox
Categories: Business & Economics
Type: BOOK - Published: 2004-09-24 - Publisher: John Wiley & Sons

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How companies turn value-added into real profits The Dollarization Discipline shows organizations and marketers how to effectively communicate the economic valu
Dollarization
Language: en
Pages: 364
Authors: Eduardo Levy Yeyati
Categories: Business & Economics
Type: BOOK - Published: 2003 - Publisher: MIT Press

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Theoretical and empirical analysis of de jure dollarization. With the persistent instability of international financial markets, emerging economies are explorin
Understanding Dollarization
Language: en
Pages: 154
Authors: Emre Ozsoz
Categories: Business & Economics
Type: BOOK - Published: 2016-05-24 - Publisher: Walter de Gruyter GmbH & Co KG

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A very commonly observed phenomenon in developing and emerging market economies is the use of another country’s currency (whether the US dollar or another cur
Implementing Official Dollarization
Language: en
Pages: 33
Authors: Mr.Luis Ignacio Jácome
Categories: Business & Economics
Type: BOOK - Published: 2010-04-01 - Publisher: International Monetary Fund

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This paper identifies key aspects that countries willing to officially dollarize must necessarily address. Based on country experiences, it discusses the critic
The Dollarization Debate
Language: en
Pages: 491
Authors: Dominick Salvatore
Categories: Business & Economics
Type: BOOK - Published: 2003 - Publisher: Oxford University Press, USA

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This book takes a global approach to one of today's most controversial topics in business: Dollarization. With the collapse of the former Soviet Union, and the