Effective Branding Begins With A Name And Other Keys To Creating Brands People Love
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Effective Branding Begins with a Name ... and Other Keys to Creating Brands People Love
| Author | : Brian Till |
| Publisher | : |
| Total Pages | : 9 |
| Release | : 2010 |
| Genre | : Branding (Marketing) |
| ISBN | : 9780132143233 |
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"This Element is an excerpt from The truth about creating brands people love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Get branding right from the start, with great product names, powerful differentiators, and meaningful, motivating, memorable taglines. Good branding starts with the name--the representation of the brand, conjuring images, concepts, and experiences"--Resource description page.
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