Effective Loyalty Programs - Keeping Costs Under Control

Effective Loyalty Programs - Keeping Costs Under Control
Author: Forte Consultancy Group
Publisher: Forte Consultancy
Total Pages: 4
Release:
Genre:
ISBN:

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The third in a series around features of successful loyalty programs that have helped certain companies stand out from the rest, with program offerings that are recognized as best-in-class.


Effective Loyalty Programs - Keeping Costs Under Control
Language: en
Pages: 4
Authors: Forte Consultancy Group
Categories:
Type: BOOK - Published: - Publisher: Forte Consultancy

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The third in a series around features of successful loyalty programs that have helped certain companies stand out from the rest, with program offerings that are
The Power of Loyalty
Language: en
Pages: 242
Authors: Roger L. Brooks
Categories: Business & Economics
Type: BOOK - Published: 2010-06-16 - Publisher: Entrepreneur Press

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Loyalty strategist Roger L. Brooks invites you to take part in the growing loyalty movement and shows you how to build a successful loyalty strategy following 1
Loyalty Myths
Language: en
Pages: 256
Authors: Timothy L. Keiningham
Categories: Business & Economics
Type: BOOK - Published: 2005-10-10 - Publisher: John Wiley & Sons

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In Loyalty Myths, the authors have assembled53 of the most common beliefs about customer loyalty – all ofthem wrong or misconceived! Each of the beliefs in th
Dynamic Management of Loyalty Program Strategies
Language: en
Pages: 89
Authors: George F. Watson IV
Categories: Consumer behavior
Type: BOOK - Published: 2016 - Publisher:

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Loyalty programs are a major strategy used in firm CRM efforts, with resources in excess of $48 billion spent in 2013 on loyalty programs in the U.S. alone (Ber
Loyalty Schemes in Retailing
Language: en
Pages: 0
Authors: Nicolas Hoffmann
Categories: BUSINESS & ECONOMICS
Type: BOOK - Published: 2013 - Publisher: Forschungsergebnisse der Wirtschaftsuniversität Wien

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To test the impact of stand-alone vs. multi-partner programs on customer loyalty, management interviews were conducted and a survey with 1,150 German customers