Elgar Encyclopedia of Consumer Behavior

Elgar Encyclopedia of Consumer Behavior
Author: Johanna Gollnhofer
Publisher: Edward Elgar Publishing
Total Pages: 329
Release: 2024-06-05
Genre: Business & Economics
ISBN: 1803926279

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Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments.


Elgar Encyclopedia of Consumer Behavior
Language: en
Pages: 329
Authors: Johanna Gollnhofer
Categories: Business & Economics
Type: BOOK - Published: 2024-06-05 - Publisher: Edward Elgar Publishing

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Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such
Encyclopedia of Sport Management
Language: en
Pages: 560
Authors: Pedersen, Paul M.
Categories: Sports & Recreation
Type: BOOK - Published: 2021-12-14 - Publisher: Edward Elgar Publishing

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Bringing together preeminent international researchers, emerging scholars and practitioners, Paul M. Pedersen presents the comprehensive Encyclopedia of Sport M
Elgar Encyclopedia of Services
Language: en
Pages: 755
Authors: Faïz Gallouj
Categories: Business & Economics
Type: BOOK - Published: 2023-01-17 - Publisher: Edward Elgar Publishing

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The Encyclopedia of Services is a ground-breaking resource that offers a unique overview of what constitutes the main source of wealth and employment in our con
Handbook of Developments in Consumer Behaviour
Language: en
Pages: 0
Authors: G. R. Foxall
Categories: Consumer behavior
Type: BOOK - Published: 2012 - Publisher:

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Elgar Encyclopedia of Pricing
Language: en
Pages: 0
Authors: Andreas Hinterhuber
Categories: Business & Economics
Type: BOOK - Published: 2024-07-28 - Publisher: Edward Elgar Publishing

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The Elgar Encyclopedia of Pricing presents a holistic view of cutting-edge topics, practical insights, and global perspectives on pricing. In-depth entries cove