Ephemeral Retailing
Language: en
Pages: 116
Authors: Ghalia Boustani
Categories: Business & Economics
Type: BOOK - Published: 2019-07-26 - Publisher: Routledge

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Often described as the "hottest" retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores "po
Pop-Up Retail
Language: en
Pages: 104
Authors: Ghalia Boustani
Categories: Business & Economics
Type: BOOK - Published: 2021-05-13 - Publisher: Routledge

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Ephemeral stores, also known as pop-up stores, have existed since the beginning of trade between consumers. They appeared in city centres, villages or other con
A Fashion Retailer’s Guide to Thriving in Turbulent Times
Language: en
Pages: 101
Authors: Ghalia Boustani
Categories: Business & Economics
Type: BOOK - Published: 2022-12-01 - Publisher: Taylor & Francis

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By raising questions and providing scenarios for success, this book embraces fashion brand development in current turbulent retail environments. A brand must ha
Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices
Language: en
Pages: 596
Authors: Akel, Gökhan
Categories: Business & Economics
Type: BOOK - Published: 2022-06-24 - Publisher: IGI Global

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Technology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by
Customer Experience in Fashion Retailing
Language: en
Pages: 414
Authors: Bethan Alexander
Categories: Business & Economics
Type: BOOK - Published: 2024-06-20 - Publisher: Taylor & Francis

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This text provides a holistic, integrated and in-depth perspective on the growing field of customer experience (CX), in a fashion context. Merging three core pe