Essentials Of Health Care Marketing

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Essentials of Health Care Marketing

Author	: Berkowitz
Publisher	: Jones & Bartlett Publishers
Total Pages	: 609
Release	: 2016-08-15
Genre	: Business & Economics
ISBN	: 1284094316

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Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.

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Written from the perspective of the healthcare marketing professional, Health Care Marketing: Tools and Techniques presents a series of 39 essential marketing t