Essentials Of Health Care Marketing Fourth Edition
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Essentials of Health Care Marketing, Fourth Edition
| Author | : Eric N. Berkowitz |
| Publisher | : Jones & Bartlett Learning |
| Total Pages | : 609 |
| Release | : 2016-08-15 |
| Genre | : Medical |
| ISBN | : 1284124193 |
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New Fifth Edition of Essentials of Health Care Marketing coming in March 2021. Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.
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