Essentials Of Strategic Management The Quest For Competitive Advantage
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Essentials of Strategic Management
Author | : John E. Gamble |
Publisher | : McGraw-Hill Higher Education |
Total Pages | : 557 |
Release | : 2011 |
Genre | : Business planning |
ISBN | : 9780071220811 |
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This title responds head-on to the growing requests by business faculty for a concise, theory-driven strategic management concepts and cases text.
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Language: en
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Type: BOOK - Published: 2011 - Publisher: McGraw-Hill Higher Education
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Written in English, this practice-oriented textbook covers all stages of the strategy process. Besides strategic analysis, strategy formulation, and business mo