Spin Sucks

Spin Sucks
Author: Gini Dietrich
Publisher: Pearson Education
Total Pages: 165
Release: 2014
Genre: Business & Economics
ISBN: 078974886X

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Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.


Spin Sucks
Language: en
Pages: 165
Authors: Gini Dietrich
Categories: Business & Economics
Type: BOOK - Published: 2014 - Publisher: Pearson Education

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Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.
Everything You Should Know about Public Relations
Language: en
Pages: 298
Authors: Anthony Davis
Categories: Business & Economics
Type: BOOK - Published: 2003 - Publisher: Kogan Page Publishers

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Public relations is invasive, pervasive and seemingly everywhere. The news media is preoccupied with it: never-ending reports of "PR exercises", "PR jobs", and
Marketing in the Round
Language: en
Pages: 265
Authors: Gini Dietrich
Categories: Business & Economics
Type: BOOK - Published: 2012-04-24 - Publisher: Que Publishing

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Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really
Public Relations For Dummies
Language: en
Pages: 391
Authors: Eric Yaverbaum
Categories: Business & Economics
Type: BOOK - Published: 2011-03-03 - Publisher: John Wiley & Sons

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Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothin
The Public Relations Handbook
Language: en
Pages: 377
Authors: Alison Theaker
Categories: Business & Economics
Type: BOOK - Published: 2004-08-02 - Publisher: Routledge

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In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is g