Changing Market Relationships in the Internet Age

Changing Market Relationships in the Internet Age
Author: Jean-Jacques Lambin
Publisher: Presses univ. de Louvain
Total Pages: 198
Release: 2013-04-03
Genre: Business & Economics
ISBN: 9782874631191
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This essay attempts to structure a forward-looking approach to the evolving role of marketing in today's economy. Many organisations today recognize the need to become more market responsive in the global and interconnected market in which they operate.


Changing Market Relationships in the Internet Age
Language: en
Pages: 198

Changing Market Relationships in the Internet Age

Authors: Jean-Jacques Lambin
Categories: Business & Economics
Type: BOOK - Published: 2013-04-03 - Publisher: Presses univ. de Louvain

GET EBOOK

This essay attempts to structure a forward-looking approach to the evolving role of marketing in today's economy. Many organisations today recognize the need to
Evolving Toward Product and Market-orientation
Language: en
Pages: 52

Evolving Toward Product and Market-orientation

Authors: Edward Baer Roberts
Categories:
Type: BOOK - Published: 1990 - Publisher:

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Entrepreneurs in High Technology
Language: en
Pages: 412

Entrepreneurs in High Technology

Authors: Edward B. Roberts
Categories: Business & Economics
Type: BOOK - Published: 1991-08-22 - Publisher: Oxford University Press

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The ingredients for success in starting and developing a technology-based company aren't obvious. Why, for example, did Digital Equipment Corporation succeed--a
Fixing Higher Education
Language: en
Pages: 230

Fixing Higher Education

Authors: Christian Schierenbeck
Categories: Business & Economics
Type: BOOK - Published: 2012-11-06 - Publisher: Springer Science & Business Media

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Christian Schierenbeck makes a provocative case that higher education across the globe suffers from a profound productivity crisis which prevents broad access t
Managing and Marketing Radical Innovations
Language: en
Pages: 286

Managing and Marketing Radical Innovations

Authors: Birgitta Sandberg
Categories: Business & Economics
Type: BOOK - Published: 2008-02-07 - Publisher: Routledge

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This book focuses on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detai