Examples Of Best Practices For Communicating The Economic Benefits Of Transportation

"The objective of NCHRP 2-22 ('Communicating the Economic Impacts of Transportation Investments: Guidance for Transportation Planners and Policy Makers') was to use market research to develop guidance for state DOTs, MPOs, and other transportation agencies to help them communicate effectively transportation's importance to the economy. But NCHRP 2-22 did not employ detailed studies of actual efforts in the field to win over voters in the face of opposition or to influence officials with arguments based on the economic benefits of transportation. Accordingly, NCHRP 2-22(2), 'Examples of Best Practices for Communicating the Economic Benefits of Transportation Projects', was commissioned to develop information on strategies and techniques that have been employed in the field, the circumstances under which they were used, and why they were, or were not, successful. The end product of NCHRP 2-22(2) is a Best Practices Digest (published as a separate section, but also replicated in this Final Report as Chapter 4). This Digest is based on information developed in four detailed case studies of campaigns to win voter approval of significant transportation projects and, in three cases, the tax increases necessary to pay for them. In all cases there was opposition or potential opposition and success at the polls could not be taken for granted. The intent is for the Digest to serve as a companion publication to the NCHRP Project 2-22 Report."--Provided by publisher.