Exploring the Power of Electronic Word-Of-Mouth in the Services Industry

Exploring the Power of Electronic Word-Of-Mouth in the Services Industry
Author: Hans Ruediger Kaufmann
Publisher:
Total Pages:
Release: 2019-08
Genre: Internet advertising
ISBN: 9781522585763
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"This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"--


Exploring the Power of Electronic Word-Of-Mouth in the Services Industry
Language: en
Pages:

Exploring the Power of Electronic Word-Of-Mouth in the Services Industry

Authors: Hans Ruediger Kaufmann
Categories: Internet advertising
Type: BOOK - Published: 2019-08 - Publisher:

GET EBOOK

"This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user
Electronic Word of Mouth (eWOM) in the Marketing Context
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Electronic Word of Mouth (eWOM) in the Marketing Context

Authors: Elvira Ismagilova
Categories: Computers
Type: BOOK - Published: 2017-02-15 - Publisher: Springer

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This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overv
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Categories: Business & Economics
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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve
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Currently, most organizations are dependent on IS/ICT in order to support their business strategies. IS/ICT can promote the implementation of strategies and enh
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Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment