Export Marketing Strategy
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Export Marketing Strategy
Author | : Shaoming Zou |
Publisher | : Business Expert Press |
Total Pages | : 372 |
Release | : 2009-05-01 |
Genre | : Business & Economics |
ISBN | : 1606490095 |
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If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.
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