Fashion Advertising & Promotion

Fashion Advertising & Promotion
Author: Arthur A. Winters
Publisher:
Total Pages: 440
Release: 1984
Genre: Business & Economics
ISBN:

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Fashion Advertising & Promotion
Language: en
Pages: 440
Authors: Arthur A. Winters
Categories: Business & Economics
Type: BOOK - Published: 1984 - Publisher:

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As Seen in Vogue
Language: en
Pages: 256
Authors: Daniel Delis Hill
Categories: Advertising
Type: BOOK - Published: 2004 - Publisher: Texas Tech University Press

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Throughout the twentieth century the ready-to-wear industry, fashion journalism, and mass-media advertising fueled one another’s success by identifying an eve
Fashion Exposed
Language: en
Pages: 200
Authors: Wang Shaoquiang
Categories: Commercial art
Type: BOOK - Published: 2013-12-01 - Publisher:

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FASHION & SOCIETY. Fashion is the embodiment of good taste and individuality. For the time being, fashion industry is so prosperous that there are countless fas
Retail Fashion Promotion and Advertising
Language: en
Pages: 354
Authors: Mary Frances Drake
Categories: Business & Economics
Type: BOOK - Published: 1992 - Publisher: Prentice Hall

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Every step in the promotional activities of a fashion retailer is given thorough examination in this one book, from researching consumer attitudes to planning a
Fashion & Luxury Marketing
Language: en
Pages: 517
Authors: Michael R. Solomon
Categories: Business & Economics
Type: BOOK - Published: 2022-04-14 - Publisher: SAGE

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Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and