Fashion Innovation and Marketing

Fashion Innovation and Marketing
Author: Kathryn Moore Greenwood
Publisher: MacMillan Publishing Company
Total Pages: 336
Release: 1978
Genre: Business & Economics
ISBN:

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Fashion Innovation and Marketing
Language: en
Pages: 336
Authors: Kathryn Moore Greenwood
Categories: Business & Economics
Type: BOOK - Published: 1978 - Publisher: MacMillan Publishing Company

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Product Innovation in the Global Fashion Industry
Language: en
Pages: 158
Authors: Byoungho Jin
Categories: Business & Economics
Type: BOOK - Published: 2017-11-27 - Publisher: Springer

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As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative secto
Fashion Marketing
Language: en
Pages: 350
Authors: Tony Hines
Categories: Business & Economics
Type: BOOK - Published: 2007-02-07 - Publisher: Routledge

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A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been c
Leading Edge Technologies in Fashion Innovation
Language: en
Pages: 140
Authors: Young-A Lee
Categories: Business & Economics
Type: BOOK - Published: 2022-01-22 - Publisher: Palgrave Macmillan

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This book offers cutting-edge knowledge on various design and product development related technologies, and applications of these technologies in fashion. Furth
Innovation in Luxury Fashion Family Business
Language: en
Pages: 305
Authors: E. Giacosa
Categories: Business & Economics
Type: BOOK - Published: 2014-12-10 - Publisher: Springer

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A large number of family businesses operate in the luxury fashion sector which shows their importance as a source of growth, development and social and economic