Fortune And Folly

Today institutional investors dominate the stock market. They hold assets valued at about 6.5 trillion - almost one fifth of the country's financial assets. Furthermore, institutional investors now own well over half of the stock in the country's 100 largest corporations, including such flagship companies as IBM, GE, Johnson & Johnson, and Mobil. Because of the tremendous influence institutional investors have on American corporations, business and government policymakers must make assumptions about how and why they make decisions - their priorities, motives, and concerns. In addition, anyone who markets to institutional investors needs to know what makes them tick. Sprinkled with candid and often colorful quotations from a variety of investment insiders, Fortune and Folly gives you a unique look at what really happens on Wall Street; facts that challenge the assumptions routinely made about the economic motivations of business behavior; new insights on pension safety and possible political influences; and economic analyses by Carolyn K. Brancato, the country's foremost expert on the economics of institutional investing.