Foundations of Marketing

Foundations of Marketing
Author: M. Dale Beckman
Publisher:
Total Pages: 514
Release: 1997
Genre: Business & Economics
ISBN: 9780039231071

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Foundations of Marketing
Language: en
Pages: 514
Authors: M. Dale Beckman
Categories: Business & Economics
Type: BOOK - Published: 1997 - Publisher:

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Fundamentals of Business Marketing Research
Language: en
Pages: 314
Authors: David Alan Reid
Categories: Industrial marketing
Type: BOOK - Published: 2004 - Publisher: Psychology Press

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Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future
EBOOK: Foundations of Marketing, 6e
Language: en
Pages: 454
Authors: John Fahy
Categories: Business & Economics
Type: BOOK - Published: 2019-03-01 - Publisher: McGraw Hill

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Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter cas
Fundamentals of Marketing
Language: en
Pages: 246
Authors: Geraldine McKay
Categories: Business & Economics
Type: BOOK - Published: 2018-03-06 - Publisher: Goodfellow Publishers Ltd

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Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketi
CRM
Language: en
Pages: 406
Authors: Roger J. Baran
Categories: Business & Economics
Type: BOOK - Published: 2013-03-05 - Publisher: Routledge

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This book introduces students to CRM (customer relationship management), a strategic methodology that’s being embraced in increasing numbers by organizations