Framework For Marketing Management A Global Edition
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Type: BOOK - Published: 2015-07-07 - Publisher: Pearson Higher Ed
For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a co
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Pages: 388
Type: BOOK - Published: 2003 - Publisher: Pearson Education India
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Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theor
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Pages: 231
Pages: 231
Type: BOOK - Published: 2012 - Publisher: Logos Verlag Berlin GmbH
For years academicians and marketing directors have debated the marketing standardisation versus adaptation of international marketing strategy. Despite the gre
