From Brand Vision to Brand Evaluation

From Brand Vision to Brand Evaluation
Author: Leslie De Chernatony
Publisher: Elsevier
Total Pages: 358
Release: 2006
Genre: Business & Economics
ISBN: 0750667494
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Presenting the reader with practical applications for brand enhancement, this book helps to understand the implement strategies to strengthen brands. It offers a framework for brand management, and provides a flowchart for progressing the brand building process from strategy through tactics to implementation.


From Brand Vision to Brand Evaluation
Language: en
Pages: 358

From Brand Vision to Brand Evaluation

Authors: Leslie De Chernatony
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: Elsevier

GET EBOOK

Presenting the reader with practical applications for brand enhancement, this book helps to understand the implement strategies to strengthen brands. It offers
From Brand Vision to Brand Evaluation
Language: en
Pages: 381

From Brand Vision to Brand Evaluation

Authors: Leslie de Chernatony
Categories: Business & Economics
Type: BOOK - Published: 2010-07-15 - Publisher: Routledge

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Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understa
From Brand Vision to Brand Evaluation
Language: en
Pages: 293

From Brand Vision to Brand Evaluation

Authors: Leslie De Chernatony
Categories: Business & Economics
Type: BOOK - Published: 2001 - Publisher: Routledge

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The reader is presented with practical applications for the brand building process from strategy through to tactics and implementation.
Creating Powerful Brands
Language: en
Pages: 489

Creating Powerful Brands

Authors: Leslie de Chernatony
Categories: Business & Economics
Type: BOOK - Published: 2012-11-27 - Publisher: Routledge

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This is the third edition of one of world's most respected and successful books on branding. Written by an internationally acclaimed branding expert and author
Aaker on Branding
Language: en
Pages: 219

Aaker on Branding

Authors: David Aaker
Categories: Business & Economics
Type: BOOK - Published: 2014-07-15 - Publisher: Morgan James Publishing

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"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six