From Brand Vision To Brand Evaluation
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From Brand Vision to Brand Evaluation
Author | : Leslie De Chernatony |
Publisher | : Elsevier |
Total Pages | : 358 |
Release | : 2006 |
Genre | : Business & Economics |
ISBN | : 0750667494 |
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Presenting the reader with practical applications for brand enhancement, this book helps to understand the implement strategies to strengthen brands. It offers a framework for brand management, and provides a flowchart for progressing the brand building process from strategy through tactics to implementation.
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