Fundamentals Of Business To Business Marketing
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Fundamentals of Business-to-Business Marketing
Author | : Michael Kleinaltenkamp |
Publisher | : Springer |
Total Pages | : 319 |
Release | : 2015-03-02 |
Genre | : Business & Economics |
ISBN | : 3319124633 |
Download Fundamentals of Business-to-Business Marketing Book in PDF, Epub and Kindle
This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.
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