Gaming the Market
Language: en
Pages: 225
Authors: Ronald B. Shelton
Categories: Business & Economics
Type: BOOK - Published: 1997-04-25 - Publisher: John Wiley & Sons

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Die Spieltheorie betrachtet Entscheidungen als "Schachzüge" in einem Spiel, dessen Ausgang von den Entscheidungen aller Spieler bestimmt wird. Diese Theorie wi
Games and Gamification in Market Research
Language: en
Pages: 361
Authors: Betty Adamou
Categories: Business & Economics
Type: BOOK - Published: 2018-11-03 - Publisher: Kogan Page Publishers

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Games are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of technology in a way that no ot
Target Corporation
Language: en
Pages:
Authors: Richard E. Wilson
Categories: Video games industry
Type: BOOK - Published: 2010 - Publisher:

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Target Corporation is concerned that the company might be left out of one of its most lucrative and attractive product categories, video games and game players,
Gaming in the New Market Environment
Language: en
Pages: 234
Authors: M. Virén
Categories: Business & Economics
Type: BOOK - Published: 2008-06-17 - Publisher: Springer

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Gaming markets are evolving rapidly. Spearheading this change is the internet, which has enabled cross-border gambling on an unprecedented scale. This book expl
Innovation and Marketing in the Video Game Industry
Language: en
Pages: 279
Authors: David Wesley
Categories: Business & Economics
Type: BOOK - Published: 2016-05-23 - Publisher: CRC Press

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Video games have had a greater impact on our society than almost any other leisure activity. They not only consume a large portion of our free time, they influe