Gender, Branding, and the Modern Music Industry

Gender, Branding, and the Modern Music Industry
Author: Kristin Lieb
Publisher: Routledge
Total Pages: 221
Release: 2013
Genre: Computers
ISBN: 0415894905

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Critical frameworks for considering pop stars - Female popular music stars as brands - The modern music industry - The lifecycle for female popular music stars - The lifecycle model continued - Theoretical foundations for the lifecycle.


Gender, Branding, and the Modern Music Industry
Language: en
Pages: 221
Authors: Kristin Lieb
Categories: Computers
Type: BOOK - Published: 2013 - Publisher: Routledge

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Critical frameworks for considering pop stars - Female popular music stars as brands - The modern music industry - The lifecycle for female popular music stars
Understanding the Music Industries
Language: en
Pages: 250
Authors: Chris Anderton
Categories: Music
Type: BOOK - Published: 2012-12-14 - Publisher: SAGE

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Everyone knows music is big business, but do you really understand how ideas and inspiration become songs, products, downloads, concerts and careers? This textb
Music Management, Marketing and PR
Language: en
Pages: 260
Authors: Chris Anderton
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2022-02-24 - Publisher: SAGE

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This book is your guide to the study and practice of music management and the fast-moving music business of the 21st century. Covering a range of careers, organ
Pop Brands
Language: en
Pages: 226
Authors: Nicholas Carah
Categories: Branding (Marketing)
Type: BOOK - Published: 2010 - Publisher: Peter Lang

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Corporations engage young people and musicians in brand-building activities. These activities unfold in media-dense social spaces. Social networking sites, the
Towards Gender Equality in the Music Industry
Language: en
Pages: 233
Authors: Catherine Strong
Categories: Music
Type: BOOK - Published: 2019-12-12 - Publisher: Bloomsbury Publishing USA

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Gender inequality is universally understood to be a continued problem in the music industry. This open access book presents research that uses an industry-based