Gender, Culture, and Consumer Behavior

Gender, Culture, and Consumer Behavior
Author: Cele Otnes
Publisher: Routledge
Total Pages: 484
Release: 2012
Genre: Business & Economics
ISBN: 1848729464

Download Gender, Culture, and Consumer Behavior Book in PDF, Epub and Kindle

First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.


Gender, Culture, and Consumer Behavior
Language: en
Pages: 484
Authors: Cele Otnes
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher: Routledge

GET EBOOK

First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
The Gender and Consumer Culture Reader
Language: en
Pages: 401
Authors: Jennifer Scanlon
Categories: Business & Economics
Type: BOOK - Published: 2000-08 - Publisher: NYU Press

GET EBOOK

In this consumer culture studies anthology, 23 reprinted essays (1934-98) consider both the empowering and disempowering elements of consumerism. In her introdu
Gender Issues and Consumer Behavior
Language: en
Pages: 258
Authors: Janeen Arnold Costa
Categories: Business & Economics
Type: BOOK - Published: 1994-08-17 - Publisher: SAGE Publications, Incorporated

GET EBOOK

Why, how and to what extent does gender influence consumer behaviour? Beginning with a general introduction to gender and consumer behaviour, this volume addres
Handbook of Research on Gender and Marketing
Language: en
Pages: 352
Authors: Susan Dobscha
Categories:
Type: BOOK - Published: 2019 - Publisher: Edward Elgar Publishing

GET EBOOK

Susan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of ho
Gender After Gender in Consumer Culture
Language: en
Pages: 369
Authors: Elisabeth Tissier-Desbordes
Categories: Business & Economics
Type: BOOK - Published: 2020-12-18 - Publisher: Routledge

GET EBOOK

Gender After Gender in Consumer Culture provides an updated discussion of how gender cuts across consumer culture, in light of increasing gender fragmentation a