Generation Z Marketing and Management in Tourism and Hospitality
Language: en
Pages: 350
Authors: Nikolaos Stylos
Categories: Business & Economics
Type: BOOK - Published: 2021-05-24 - Publisher: Springer Nature

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Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly
Gen Z, Tourism, and Sustainable Consumption
Language: en
Pages: 189
Authors: Siamak Seyfi
Categories: Business & Economics
Type: BOOK - Published: 2023-08-10 - Publisher: Taylor & Francis

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Gen Z, Tourism, and Sustainable Consumption is the first book to provide a comprehensive account of Generation Z in relation to sustainable consumption practice
Hospitality Branding
Language: en
Pages: 191
Authors: Chekitan S. Dev
Categories: Business & Economics
Type: BOOK - Published: 2012-11-01 - Publisher: Cornell University Press

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In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing a
Transcending Borders in Tourism Through Innovation and Cultural Heritage
Language: en
Pages: 1032
Authors: Vicky Katsoni
Categories: Business & Economics
Type: BOOK - Published: 2022-04-27 - Publisher: Springer Nature

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This book features the proceedings of the 8th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT). Held on the H
Service Excellence in Tourism and Hospitality
Language: en
Pages: 222
Authors: K. Thirumaran
Categories: Business & Economics
Type: BOOK - Published: 2021-01-20 - Publisher: Springer Nature

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Service operations management in the tourism and hospitality industry requires a high level of coordination, communication and facilitation to satisfy visitors.