Global Innovation Science Handbook Chapter 18 Market Research In The Process Of New Product Development
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Global Innovation Science Handbook, Chapter 18 - Market Research in the Process of New Product Development
Author | : Fiona Schweitzer |
Publisher | : McGraw Hill Professional |
Total Pages | : 22 |
Release | : 2014-01-31 |
Genre | : Business & Economics |
ISBN | : 0071802509 |
Download Global Innovation Science Handbook, Chapter 18 - Market Research in the Process of New Product Development Book in PDF, Epub and Kindle
A chapter from the Global Innovation Science Handbook, a comprehensive guide to the science, art, tools, and deployment of innovation, brought together by two Editors of the prestigious International Journal of Innovation Science, with ground-breaking contributions from global innovation leaders in every type of industry.
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