Global Innovation Science Handbook, Chapter 18 - Market Research in the Process of New Product Development

Global Innovation Science Handbook, Chapter 18 - Market Research in the Process of New Product Development
Author: Fiona Schweitzer
Publisher: McGraw Hill Professional
Total Pages: 22
Release: 2014-01-31
Genre: Business & Economics
ISBN: 0071802509

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A chapter from the Global Innovation Science Handbook, a comprehensive guide to the science, art, tools, and deployment of innovation, brought together by two Editors of the prestigious International Journal of Innovation Science, with ground-breaking contributions from global innovation leaders in every type of industry.


Global Innovation Science Handbook, Chapter 18 - Market Research in the Process of New Product Development
Language: en
Pages: 22
Authors: Fiona Schweitzer
Categories: Business & Economics
Type: BOOK - Published: 2014-01-31 - Publisher: McGraw Hill Professional

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A chapter from the Global Innovation Science Handbook, a comprehensive guide to the science, art, tools, and deployment of innovation, brought together by two E
Global Innovation Science Handbook
Language: en
Pages: 897
Authors: Praveen Gupta
Categories: Technology & Engineering
Type: BOOK - Published: 2014-02-05 - Publisher: McGraw Hill Professional

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Handbook of Research on New Product Development
Language: en
Pages: 469
Authors: Peter N. Golder
Categories: Business & Economics
Type: BOOK - Published: 2018 - Publisher: Edward Elgar Publishing

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New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product devel
Global Innovation Science Handbook, Chapter 45 - Product Launch
Language: en
Pages: 14
Authors: C. Anthony Di Benedetto
Categories: Business & Economics
Type: BOOK - Published: 2014-01-31 - Publisher: McGraw Hill Professional

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A chapter from the Global Innovation Science Handbook, a comprehensive guide to the science, art, tools, and deployment of innovation, brought together by two E
Global Innovation Science Handbook, Chapter 30 - Stage-Gate
Language: en
Pages: 14
Authors: C. Anthony Di Benedetto
Categories: Business & Economics
Type: BOOK - Published: 2014-01-31 - Publisher: McGraw Hill Professional

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A chapter from the Global Innovation Science Handbook, a comprehensive guide to the science, art, tools, and deployment of innovation, brought together by two E