Global Luxury Trends

Global Luxury Trends
Author: J. Hoffmann
Publisher: Springer
Total Pages: 276
Release: 2012-12-04
Genre: Business & Economics
ISBN: 113728739X

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The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.


Global Luxury Trends
Language: en
Pages: 276
Authors: J. Hoffmann
Categories: Business & Economics
Type: BOOK - Published: 2012-12-04 - Publisher: Springer

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The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses an
Global Luxury Trends
Language: en
Pages: 320
Authors: J. Hoffmann
Categories: Business & Economics
Type: BOOK - Published: 2012-12-04 - Publisher: Springer

GET EBOOK

The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses an
Global Luxury Trends
Language: en
Pages: 275
Authors: J. Hoffmann
Categories: Business & Economics
Type: BOOK - Published: 2012-12-04 - Publisher: Palgrave Macmillan

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The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses an
Luxury Fashion Branding
Language: en
Pages: 481
Authors: U. Okonkwo
Categories: Business & Economics
Type: BOOK - Published: 2016-01-18 - Publisher: Springer

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This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion
Global Marketing Strategies for the Promotion of Luxury Goods
Language: en
Pages: 354
Authors: Mosca, Fabrizio
Categories: Business & Economics
Type: BOOK - Published: 2016-03-31 - Publisher: IGI Global

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Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxu