Global Perspectives In Marketing
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Global Perspectives on Strategic Storytelling in Destination Marketing
Author | : Ana Cláudia Campos |
Publisher | : Business Science Reference |
Total Pages | : 300 |
Release | : 2022 |
Genre | : Digital storytelling |
ISBN | : 9781668434369 |
Download Global Perspectives on Strategic Storytelling in Destination Marketing Book in PDF, Epub and Kindle
"This book presents an updated review of research, as well as of the theoretical frameworks and empirical approaches adopted so far to study storytelling applied to the context of tourism, at the organization and destination levels, and from the perspective of experience providers and customers"--
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