Global Perspectives on Social Media Influencers and Strategic Business Communication
Language: en
Pages: 451
Authors: Bi, Nicky Chang
Categories: Business & Economics
Type: BOOK - Published: 2024-05-22 - Publisher: IGI Global

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In an era of social media, influencers wield unprecedented power over global consumer decisions. As digital natives increasingly turn to influencers for guidanc
Social Media Influencers in Strategic Communication
Language: en
Pages: 164
Authors: Nils S. Borchers
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2021-12-21 - Publisher: Routledge

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This book seeks to draw a comprehensive picture of influencer collaborations from a strategic communication perspective. The contributors tackle strategic influ
Marketing Innovation Strategies and Consumer Behavior
Language: en
Pages: 490
Authors: Barbosa, Belem
Categories: Business & Economics
Type: BOOK - Published: 2024-04-09 - Publisher: IGI Global

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In today's fast-paced global marketplace, businesses grapple with the relentless demand for innovation in marketing strategies. The landscape is ever-evolving,
Research Perspectives on Social Media Influencers and Brand Communication
Language: en
Pages: 209
Authors: Brandi Watkins
Categories: Social Science
Type: BOOK - Published: 2020-11-12 - Publisher: Rowman & Littlefield

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Research Perspectives on Social Media Influencers and Brand Communication examines the myriad ways in which social media and the unique characteristics of the i
Ethical AI and Data Management Strategies in Marketing
Language: en
Pages: 296
Authors: Saluja, Shefali
Categories: Business & Economics
Type: BOOK - Published: 2024-07-18 - Publisher: IGI Global

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In today's fast-paced digital world, marketers face an ever-growing challenge: effectively navigating the vast and complex data landscape while ensuring ethical