Going Social
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Going Social
Author | : Jeremy Goldman |
Publisher | : AMACOM Div American Mgmt Assn |
Total Pages | : 306 |
Release | : 2013 |
Genre | : Business & Economics |
ISBN | : 0814432557 |
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Powerful lessons from the frontlines of social media marketing.
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Introduction: so you want to go public? -- Writing beyond the academy -- Telling stories about your research -- Books for general audiences -- The digital turn