Good Food Great Business
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Good Food, Great Business
Author | : Susie Wyshak |
Publisher | : Chronicle Books |
Total Pages | : 0 |
Release | : 2014-11-18 |
Genre | : Business & Economics |
ISBN | : 9781452107080 |
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For those ready to follow their foodie dreams (or at least start thinking about it), this book provides the tools to decide if creating a specialty food business is right for you. Whether the goal is selling a single product online or developing a range of gourmet foods for grocery chains, this handbook helps hopeful food entrepreneurs become experts in everything from concept and production to sales and marketing. The author uses real-life examples from more than 75 successful individuals and businesses to illustrate the good, the bad, and the ugly of starting a food enterprise, providing links to useful charts and worksheets to simplify the process and keep entrepreneurs organized and focused.