Government Affairs Maintaining American Public Support For Military Operations

Maintaining domestic public support is crucial for the success of any military operation that becomes even slightly prolonged. Although much research has been done into what factors cause a loss of public opinion, little has been done into how the U.S. military can act to sustain public support for its operations. One method that could be successful is through the creation of a Government Affairs organization within the Joint Commander's Headquarters Staff. Through an actively planned engagement process, Government Affairs can help influence members of Congress to a favorable view of the progress of an operation. In turn, this will have a positive affect on the formation of public support for the operation. The result will be an environment that will more likely allow the U.S. military to complete its mission successfully.