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Graphic Design School allows students to develop core competencies while understanding how these fundamentals translate into new and evolving media. With examples from magazines, websites, books, and mobile devices, the Fifth Edition provides an overview of the visual communications profession, with a new focus on the intersection of design specialties. A brand-new section on web and interactivity covers topics such as web tools, coding requirements, information architecture, web design and layout, mobile device composition, app design, CMS, designing for social media, and SEO.
Graphic Design School allows students to develop core competencies while understanding how these fundamentals translate into new and evolving media. With exampl
Transform your ideas into powerful visuals--to connect with your audience, define your brand, and take your project to the next level. This highly practical des
The principles and practice of graphic design Graphic Design School is a foundation course for graphic designers working in print, moving image, and digital med
One of the main challenges students face upon entering design school is little knowledge of the field, its terminology and best practices. Unsurprisingly, most
A toolkit for visual literacy in the 21st century A New Program for Graphic Design is the first communication-design textbook expressly of and for the 21st cent
