Green Marketing and Environmental Responsibility in Modern Corporations

Green Marketing and Environmental Responsibility in Modern Corporations
Author: Esakki, Thangasamy
Publisher: IGI Global
Total Pages: 319
Release: 2017-01-18
Genre: Business & Economics
ISBN: 1522523324

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In modern society, it has become increasingly important to consumers that their products be environmentally safe. Green marketing is the most efficient way for corporations to convey that their merchandise is environmentally ethical, which in turn increases profit. Green Marketing and Environmental Responsibility in Modern Corporations is a comprehensive resource for the latest material on the methods and techniques that contemporary industries are employing to raise awareness on sustainable products. Featuring comprehensive coverage across a range of relevant topics such as green consumption, organic food products, supply chain performance, and ecological marketing, this publication is an ideal reference source for professionals, practitioners, academics, and researchers interested in the latest material on sustainable corporate operations.


Green Marketing and Environmental Responsibility in Modern Corporations
Language: en
Pages: 319
Authors: Esakki, Thangasamy
Categories: Business & Economics
Type: BOOK - Published: 2017-01-18 - Publisher: IGI Global

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In modern society, it has become increasingly important to consumers that their products be environmentally safe. Green marketing is the most efficient way for
Green Marketing as a Positive Driver Toward Business Sustainability
Language: en
Pages: 356
Authors: Naidoo, Vannie
Categories: Business & Economics
Type: BOOK - Published: 2019-07-26 - Publisher: IGI Global

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As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life
Green Marketing in Emerging Markets
Language: en
Pages: 302
Authors: Chipo Mukonza
Categories: Business & Economics
Type: BOOK - Published: 2021-08-17 - Publisher: Springer Nature

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Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices,
Corporate Environmental Responsibility
Language: en
Pages: 723
Authors: Neil Gunningham
Categories: Business & Economics
Type: BOOK - Published: 2017-03-02 - Publisher: Routledge

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Traditionally, industry has been accused of sacrificing sustainable development in the pursuit of short-term profit. Yet today, under the banner of Corporate En
Ethics, Social Responsibility and Sustainability in Marketing
Language: en
Pages: 279
Authors: Ipek Altinbasak-Farina
Categories: Business & Economics
Type: BOOK - Published: 2019-07-03 - Publisher: Springer

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This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways th