Hacker, Maker, Teacher, Thief: Advertising's Next Generation

Hacker, Maker, Teacher, Thief: Advertising's Next Generation
Author: Creative Social
Publisher: Lulu.com
Total Pages: 296
Release: 2014-08-20
Genre: Business & Economics
ISBN: 0956608337

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- What does the industry need to do today (not tomorrow) to stay valuable and relevant? - Is digital collaboration the death of idea ownership? - What the f**k do clients know about great advertising? - How can copying make you more original? - I feel connected, but do I feel more human? - How are the porn industry, illegal black market and bitcoins changing online culture today? - Should we make things people want rather than make people want things? - How do we 'do' innovation? If you want to get a point of view on these and a whole host of other questions, just pick up this book which features a collection of essays from 35 leading creative directors and business owners. Creative Social celebrates hackers, makers, teachers and thieves - advertising's next generation.


Hacker, Maker, Teacher, Thief: Advertising's Next Generation
Language: en
Pages: 296
Authors: Creative Social
Categories: Business & Economics
Type: BOOK - Published: 2014-08-20 - Publisher: Lulu.com

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- What does the industry need to do today (not tomorrow) to stay valuable and relevant? - Is digital collaboration the death of idea ownership? - What the f**k
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'Every business leader should read it immediately' Emma Gannon, author of The Multi-Hyphen Method 'A book that made my brain fizz' Bruce Daisley, VP EMEA, Twitt