Hacking The Electorate
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Hacking the Electorate
Author | : Eitan Hersh |
Publisher | : Cambridge University Press |
Total Pages | : 273 |
Release | : 2015-06-09 |
Genre | : Political Science |
ISBN | : 1107102898 |
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Hacking the Electorate focuses on the consequences of campaigns using microtargeting databases to mobilize voters in elections. Eitan Hersh shows that most of what campaigns know about voters comes from a core set of public records, and the content of public records varies from state to state. This variation accounts for differences in campaign strategies and voter coalitions across the nation.
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