Handbook of Consumer Behavior
Language: en
Pages: 634
Authors: Thomas S. Robertson
Categories: Business & Economics
Type: BOOK - Published: 1991 - Publisher: Prentice Hall

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An exploration of the field of consumer behaviour research. Focusing on theoretical approaches underlying consumer behaviour, the editors include the applicatio
Handbook of Consumer Psychology
Language: en
Pages: 1892
Authors: Curtis P. Haugtvedt
Categories: Psychology
Type: BOOK - Published: 2018-12-07 - Publisher: Psychology Press

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This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these re
The Cambridge Handbook of Consumer Psychology
Language: en
Pages: 873
Authors: Cait Lamberton
Categories: Psychology
Type: BOOK - Published: 2023-04-06 - Publisher: Cambridge University Press

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In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challe
Handbook of Consumer Psychology
Language: en
Pages: 1296
Authors: Curtis P. Haugtvedt
Categories: Psychology
Type: BOOK - Published: 2018-12-07 - Publisher: Routledge

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This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these re
Handbook of Culture and Consumer Behavior
Language: en
Pages: 369
Authors: Sharon Ng
Categories: Business & Economics
Type: BOOK - Published: 2015 - Publisher: Frontiers in Culture and Psych

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"In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine