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This book provides state-of-the-art reviews of various current marketing research areas in China. It also features empirical (both qualitative and quantitative) studies that investigate marketing issues with conceptual significance and managerial importance. The book provides a useful and comprehensive resource for academicians, professionals and practitioners who are interested in contemporary China's markets, marketing research and marketing practices.
Handbook of Contemporary Marketing in China Related Books
This book provides state-of-the-art reviews of various current marketing research areas in China. It also features empirical (both qualitative and quantitative)
Providing state-of-the-art reviews of various current marketing research areas in China, this text also features empirical (both qualitative and quantitative) s
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The Handbook of Education in China provides both a comprehensive overview and an original interpretation of key aspects of education in the People’s Republic
China has become one of the fastest-growing economies ever seen in the world in recent times. In the last three decades, China has transformed itself from a com
