A Handbook of Corporate Communication and Public Relations

A Handbook of Corporate Communication and Public Relations
Author: Sandra Oliver
Publisher: Routledge
Total Pages: 479
Release: 2004-04-22
Genre: Business & Economics
ISBN: 1134314485

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A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking a refreshing interdisciplinary approach, it is an essential reference, offering in-depth analysis and contemporary case studies.


A Handbook of Corporate Communication and Public Relations
Language: en
Pages: 479
Authors: Sandra Oliver
Categories: Business & Economics
Type: BOOK - Published: 2004-04-22 - Publisher: Routledge

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A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking a refreshing interdisciplinary approach, it
The Handbook of Communication and Corporate Reputation
Language: en
Pages: 656
Authors: Craig E. Carroll
Categories: Social Science
Type: BOOK - Published: 2015-06-22 - Publisher: John Wiley & Sons

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With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of han
Handbook of Corporate Communication and Public Relations
Language: en
Pages:
Authors: Sandra Oliver
Categories:
Type: BOOK - Published: 2004 - Publisher:

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The Public Relations Handbook
Language: en
Pages: 377
Authors: Alison Theaker
Categories: Business & Economics
Type: BOOK - Published: 2004-08-02 - Publisher: Routledge

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In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is g
The Handbook of Strategic Public Relations and Integrated Communications
Language: en
Pages: 612
Authors: Clarke Caywood
Categories: Business & Economics
Type: BOOK - Published: 1997-05 - Publisher: McGraw Hill Professional

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As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company convey