Handbook of Culture and Consumer Behavior

Handbook of Culture and Consumer Behavior
Author: Sharon Ng
Publisher: Frontiers in Culture and Psych
Total Pages: 369
Release: 2015
Genre: Business & Economics
ISBN: 0199388520
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"In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field."--Résumé de l'éditeur.


Handbook of Culture and Consumer Behavior
Language: en
Pages: 369

Handbook of Culture and Consumer Behavior

Authors: Sharon Ng
Categories: Business & Economics
Type: BOOK - Published: 2015 - Publisher: Frontiers in Culture and Psych

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"In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine
Consumer Behavior and Culture
Language: en
Pages: 425

Consumer Behavior and Culture

Authors: Marieke de Mooij
Categories: Business & Economics
Type: BOOK - Published: 2010-09-29 - Publisher: SAGE Publications

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The Second Edition of this popular text brings up-to-date Marieke de Mooij’s important analysis of the impact of culture on consumer behavior worldwide. The a
The SAGE Handbook of Consumer Culture
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The SAGE Handbook of Consumer Culture

Authors: Olga Kravets
Categories: Business & Economics
Type: BOOK - Published: 2017-06-24 - Publisher: SAGE

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The question of consumption emerged as a major focus of research and scholarship in the 1990s but the breadth and diversity of consumer culture has not been ful
Handbook of Culture and Consumer Behavior
Language: en
Pages: 288

Handbook of Culture and Consumer Behavior

Authors: Sharon Ng
Categories: Psychology
Type: BOOK - Published: 2015-03-10 - Publisher: Oxford University Press

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Research on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in the last decade. With increasing gl
The Oxford Handbook of Consumption
Language: en
Pages: 752

The Oxford Handbook of Consumption

Authors: Dr. Frederick F. Wherry
Categories: Business & Economics
Type: BOOK - Published: 2019-09-09 - Publisher: Oxford University Press

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The Oxford Handbook of Consumption consolidates the most innovative recent work conducted by social scientists in the field of consumption studies and identifie