Handbook Of Customer Engagement In Tourism Marketing
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Language: en
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Type: BOOK - Published: 2023-10-06 - Publisher: Edward Elgar Publishing
Providing an overview of current research and empirical applications, this Handbook serves as an authoritative and comprehensive guide to customer engagement in
Language: en
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Pages: 544
Type: BOOK - Published: 2019 - Publisher: Edward Elgar Publishing
Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of curr
Language: en
Pages: 579
Pages: 579
Type: BOOK - Published: 2016-11-09 - Publisher: Emerald Group Publishing
The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized an
Language: en
Pages: 528
Pages: 528
Type: BOOK - Published: 2022-02-11 - Publisher: Edward Elgar Publishing
This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media
Language: en
Pages: 655
Pages: 655
Type: BOOK - Published: 2020-06-08 - Publisher: Routledge
The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tou