Handbook Of Dental Marketing

The Book on Dental Marketing is the definitive source to guide a dental practice's marketing efforts. It represents a four-year marketing degree compressed into one engaging, insightful and easy-to-follow book. It covers psychology, market analysis, target market identification, culture building, patient experience, branding, and the nine categories of dental marketing tactics. The book contains several powerful tools that, when filled out, form a complete and comprehensive marketing plan.