Handbook Of Entrepreneurship And Marketing
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Handbook of Entrepreneurship and Marketing
Author | : Ian Fillis |
Publisher | : Edward Elgar Publishing |
Total Pages | : 480 |
Release | : 2020-07-31 |
Genre | : Business & Economics |
ISBN | : 178536457X |
Download Handbook of Entrepreneurship and Marketing Book in PDF, Epub and Kindle
This timely and incisive Handbook provides critical contemporary insights into the theory and practice of entrepreneurship and marketing in the twenty-first century. Bringing together rich and varied contributions from prominent international researchers, it offers a reflective synthesis of scholarship at the interface between marketing and entrepreneurship.