Handbook Of Market Research
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The Handbook of Marketing Research
| Author | : Rajiv Grover |
| Publisher | : SAGE |
| Total Pages | : 721 |
| Release | : 2006-06-23 |
| Genre | : Business & Economics |
| ISBN | : 141290997X |
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The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.
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NEW IN PAPERBACK 'The Handbook of Marketing is different... that Barton Weitz and Robin Wensley are its editors should suggest something out of the ordinary. A
